Third edition at South by Southwest®

Five cities, five directors, five films. The short movies will be unveiled on March 12th through a unique interactive experience.

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The project, started in 2014 in collaboration with Rai Cinema and Luxottica, attests Giorgio Armani’s deep connection with the world of cinema.

Second Edition / London 2015

Four short films were presented in London during the 59th BFI London Film Festival organized by the British Film Institute.

Inspired by their daily lives, the protagonists observe reality, capture feelings and experience situations through the lenses of their glasses.

The schools:

First Edition / Toronto 2014

Six short films were presented during the 39th edition of the Toronto International Film Festival.

A narrative collage capturing the never-ending beauty of contemporary metropolis, where eyewear becomes an instrument to express feelings, tell stories of special encounters and urban adventures.

The schools:

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